US Elections: Insights and Lessons for Lib Dem Campaigning

Organised by the Paddy Ashdown Forum in Association with Liberal Democrats Overseas

Based on analysis conducted by the Liberal Democrats Overseas North American Branch, with practical implications for the Lib Dem Party, this webinar explores how the US Democrats:

  • Campaigned virtually to overcome COVID-19 barriers - extending reach, frequency and impact
  • Used national digital organising to massively augment local campaigning efforts and fundraise
  • Drove the biggest GOTV effort in history, tweaking turnout among key target groups
  • Developed simple strategic messaging and ensured consistency of delivery in every channel

Register at this link: REGISTER

Event Schedule

17:55 GMT – Participants connect to Zoom

18:00 GMT – Opening Remarks.

Nasreen Davidson Vice-Chair, Liberal Democrats Overseas - Moderator

Robert Woodthorpe Browne MBE, Chair The Paddy Ashdown Forum

18:10 GMT - John Surie, LDO North American Branch Executive Member

John Surie will present the Lib Dems Overseas North American Branch study

18:30 GMT – (to be confirmed) Jose Nunez, Director of Digital Organising, Joe Biden Campaign

Jose will give his insights into what worked and what did not work on the campaign digital trail

18:45 GMT - Mark Pack, President of the Liberal Democrats

Mark will assess how lessons learned might translate into improved Lib Dem campaigning.

19:05 GMT – Open Discussion with audience participation - questions and answers

19:25 GMT – Closing Remarks by the Moderator

19:30 GMT – Close

 

Speakers' Biographies

Nasreen Davidson, LDO Vice Chair and LDO North America Branch Secretary has spent most of her career working in human resources across different industries. Nasreen has lived in NYC since 2001.  She joined the LDO North America branch in 2019 as interim Vice Chair.

Robert Woodthorpe Browne MBE - Chair The Paddy Ashdown Forum. Robert is Vice President on the Bureau of Liberal International; Chairman International Relations Committee Liberal Democrats. Former Chairman FIRC. Is a reinsurance industry professional. Previously Council Member of Chatham House; Past Master Worshipful Company of World Traders; Chairman The Prime Masters PMA 2017; Committee Member Gresham Society (Gresham College).

TO BE CONFIRMED:  Jose Nunez, Director of Digital Organising – Joe Biden Campaign.  Jose joined the Biden-Harris campaign in June 2020. An expert in digital and distributed organising programs, he developed, directed, and managed the largest grassroots organising program in electoral history.

John Surie, LDO North American Branch Executive Member has spent a 30-year career in advertising, marketing, and communications strategy. Now a permanent resident in the USA, John runs an international marketing communications consultancy based in Philadelphia. He joined the LDO team in 2020.

Mark Pack, President the Liberal Democrats: Mark is an author, has worked in IT in both the public and private sectors as well as being a communications and crisis consultant. Previously a visiting lecturer of Journalism at City University. Mark has a history PhD – 19th century elections - from the university of York. 

WHEN
January 18, 2021 at 7:00pm - 8:30pm
WHERE
Webinar
CONTACT
Robert Harrison

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